Dreamforce 2025: Anticipated Announcements & What Attendees Should Watch For

Dreamforce is always a landmark moment in the Salesforce ecosystem — a time when major product innovations, strategic direction, and community energy converge. As we head into Dreamforce 2025 (October 14–16, San Francisco + Salesforce+), here’s what to watch for and what attendees should expect.

Big Themes to Watch

  • AI / Agents & Automation – More details on “Agentforce” — conversational agents and automation deeply embedded into Salesforce clouds.
  • Data & Insights / Data Cloud Enhancements – Upgrades in unifying data, real-time analytics, and responsible AI-driven insights.
  • Platform Evolution & Developer Tools – New APIs, frameworks, and low-code/automation capabilities designed to speed up innovation.
  • Vertical & Industry Focus – Expanded industry clouds and accelerators tailored for finance, healthcare, retail, and more.
  • Ecosystem & Partner Innovation – AppExchange updates and new integration programs to make ecosystem adoption smoother.
  • Sustainability, Trust & Ethical AI – Continued emphasis on trust, governance, and responsible AI adoption.

Expected Announcement Areas & Why They Matter

Announcement Area
What Might Be Announced
Why It Matters for Attendees
Agentforce / AI Agents Conversational agents across Sales, Service, and Marketing Automate tasks, boost productivity, improve customer experiences
Data Cloud Enhancements Real-time ingestion, advanced identity resolution, AI on unified data Trusted data for smarter decisions
Flow / Automation Tools New low-/no-code features, debugging, monitoring Faster development, more scalable automations
Industry Accelerators Prebuilt apps, data models for verticals Reduced time to value in regulated industries
Partner & ISV Ecosystem AppExchange enhancements, incentives More solutions for customers, faster adoption
Einstein / AI Features Expanded predictive + generative AI Smarter insights embedded across workflows
Sustainability / Trust Privacy, compliance, carbon tools Strengthened governance and ethical innovation

What Attendees Should Expect

  • Keynotes & Announcements — Opening keynotes set the tone with product launches and vision.
  • Demo Zones & Expo — Hands-on experiences with new features and integrations.
  • Hands-On Labs & Workshops — Opportunities to try new tools directly.
  • Breakout Sessions — Tracks for admins, developers, architects, and industry specialists.
  • Networking & Community — Conversations with peers, experts, and Salesforce product leaders.
  • Trailhead Quests & Certifications — Special modules and badges tied to Dreamforce content.
  • Salesforce+ Streaming — Full replays and highlights available for global audiences.

How to Prepare

  • Plan your agenda around the keynotes and tracks most relevant to your role.
  • Engage on social media to track live updates and community reactions.
  • Bring your questions for product teams and peers — Dreamforce is as much about listening as it is about learning.
  • Follow up after the event with recordings, workshops, and pilot projects.
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Conclusion

Dreamforce 2025 is shaping up to be rich in announcements, innovation, and community engagement. Whether you’re attending in person, streaming virtually, or catching up after, the event promises insights that will shape the Salesforce ecosystem in the year ahead.

Meet Us at Dreamforce

Dreamforce is as much about community as it is about announcements. Our team will be on the ground in San Francisco, attending sessions, joining discussions, and hosting a few informal gatherings like Coffee & Conversations in the mornings and Cocktail & Conversations in the evenings. If you’d like to connect, share ideas, or simply talk about what you’re learning at Dreamforce, we’d love to see you there.

Meet us at Dreamforce

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