Dreamforce 2025 First-Timer Guide: Survival Tips, Keynotes, and What to Expect

From nerves to knowledge, here’s how to make your first Dreamforce experience unforgettable.

Why Dreamforce Is Unlike Any Other Event

Dreamforce isn’t just another tech conference, it’s where 150,000+ Trailblazers gather in San Francisco to learn, connect, and shape the future of Salesforce.

For first-timers, the scale can feel overwhelming. It’s a city within a city, filled with keynotes, celebrity speakers, product launches, wellness zones, and Dreamfest, a concert that rivals Coachella.

But don’t worry. At mindZvue, we’ve been there — from the nerves to the magic — and we’ve pulled together this survival guide to help you make the most of your first Dreamforce.

1. Don't Just Sit. Soak It In.

Dreamforce isn’t a conference. It’s a living, breathing Salesforce experience. Go to the keynotes. The opening keynote isn’t just another session — it’s the heartbeat of Dreamforce. Marc Benioff sets the vision for Salesforce and the industry, and you’ll leave inspired (and with a clearer sense of where AI and Salesforce are headed).

Expect big names. Dreamforce 2025 features leaders shaping AI, business, and innovation, including:

  • Sundar Pichai, CEO of Alphabet
  • Andrew Ng, Founder of DeepLearning.AI
  • Brian Niccol, CEO of Chipotle
  • May Habib, CEO of Writer

Experience Dreamfest. Two stages. Two vibes. 

From Metallica to Benson Boone, Dreamfest is one unforgettable night and all proceeds support UCSF Benioff Children’s Hospitals.

Want a more personalized experience? Book a 1:1 AI Readiness Meeting with mindZvue  over coffee, lunch, or a walk between sessions.

2. Plan Smart. Pack Right. Stay Flexible.

Hundreds of sessions, endless options. The trick is to plan wisely:

Download the Salesforce Events App and bookmark sessions that align with your goals.

Focus on the sessions that will move the needle for your role.

Leave space for magic — conversations in line, chats after demos, or new friends over lunch often turn into the best opportunities.

Packing checklist:

  • Comfortable shoes (expect 15,000+ steps/day)
  • Layers (San Francisco weather = unpredictable)
  • Backpack with water, snacks, a charger, and a notebook
  • Sunglasses + sunscreen (yes, you’ll be outside a lot)
  • Sustainability Tip: Reduce Your Carbon Footprint at DF25

Salesforce no longer gives out the iconic Dreamforce tote bag a small but impactful way to cut event waste. Bring your own lightweight, reusable bag for swag, snacks, and daily essentials. Every choice adds up when 150,000+ attendees do the same.

New for 2025: Hands-on training with Agentforce, Trailblazer Forest activations, Salesforce+ Live at Yerba Buena Gardens, and more immersive lounges.

3. Book Smart: Hotels & Stays

Hotels near Moscone Center sell out fast. Here’s how to win the lodging game:

  • Book early. Walking distance = saved time (and energy).
  • Pick refundable stays. Plans change, Dreamforce is dynamic.

Local insider tip: “If you’re not within walking distance, you’re wasting time in traffic instead of spending time at Dreamforce.” 

PSA: Don’t post your Dreamforce badge online. It’s a security risk.

4. Real Talk from Pros Who've Been There

5. Your Dreamforce 2025 Checklist

  • Attend the opening keynote
  • Download the Salesforce Events App
  • Pack smart + bring a reusable bag
  • Book a hotel close to Moscone
  • Schedule 1:1 meetings with experts
  • Make Your First Dreamforce Count

Dreamforce isn’t just about absorbing content, it’s about activating your potential. Show up curious, stay open, and connect with intention.

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